Iterations Take 2

style guide

Style Guide and Logo Iterations

Style Guide - Photos and Such

Style Guide - Type

Here is my suggest typefaces. I tried to keep everything relatively simple for web generation and what not, while maintain a sense of character and unique style for the brand itself. I have a second set of type that can be substituted if a more stylized / cartoonish style of type is desired.

Style guide rough - Colors

Here is my first set of color suggestions for the developing brand. For the most part all the colors reflect the nature of sports and the warmth and aspirations that the club itself has for the kids it reaches out to. The third set of colors (bottom left) I based off of the vintage style of Jersey / baseball clubs during the turn of the century and the set on the right is inspired directly by the fields themselves in late July on the bottom of the ninth.



Here is my first set of color suggestions.

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